Second Order.

The first effect of a money decision is easy to see. The second one is where most of us get caught. A short letter from Ajitesh Gupta on money, behaviour and the week ahead.

The momentSomething real that happened with money this week

The lensOne idea from behavioural economics, sociology or history

The lineOne sentence worth keeping

The week aheadWhat the coming days may feel like

One questionTo sit with over the weekend

0124 Oct 2026

The cost of looking

Why checking more often can make us braver about the wrong things. What a 1997 experiment says about the app on your phone.

Lens: Myopic loss aversionLine: Benjamin Graham6 min read

Second Order is information, not investment advice, and does not refer to any fund, stock or portfolio as something to buy or sell. Crowwd Network India Private Limited, AMFI-registered Mutual Fund Distributor, ARN-364802.