crowwd
Beyond Traditional Investing
crowwdYour Hive is the kind of investor you are.
It shapes what you see, what you learn, and what fits. The Keeper guards. The Queen rules the whole sky. Four more sit in between.
Six questions. Two minutes. Understood for good.
Beyond the ten names everyone owns sit quiet, well-run funds that rarely get airtime. We read the documents, plot every number against its benchmark, and put them on one shelf, in plain words.
Find your Hive →Tap a feature to see where it lives.
B 93 (2nd Floor), Vasant Kunj Enclave,
Nangal Devat, New Delhi 110070
Monday to Friday, 10 am to 6 pm
Open in Google Maps →
Fifteen minutes with a Crowwd specialist. Your questions, no pitch, no fee.
The Crowwd shelf. Every fund in every Hive, and a plain-words page for each.
Twenty-nine funds, not two thousand. Every one of them passed four gates and a scoring model before it earned a slot, and commission was never one of the inputs. Fewer funds, chosen carefully, is a decision we made on purpose. See exactly how we choose →
Before a single fund was picked, we spent a year studying why Indian investors stop. Researchers from Oxford, Cambridge and IIT Delhi worked with us on a panel of more than 800 active investors: what they bought, when they sold, and what they said about it afterwards. The shelf you see is built from what we learned. This page is the whole method, in plain words, so you can judge it for yourself.
Three findings shaped everything. First, almost nobody sells because a fund is bad. People sell because they never knew why they owned it, so the first fall feels like a mistake rather than a plan. Second, more choice makes this worse, not better: faced with two thousand funds, people pick the one advertised loudest, copy a friend, or freeze. Third, the investors who stayed through the 2026 drawdown shared one trait. They could say, in a sentence, what job each of their funds was doing. That sentence is the product. Everything below exists to make sure you can say it too.
A fund has to clear four gates before its numbers are even looked at. Fail any one and it is out, whatever its returns. The gates are about whether you can actually own the fund cleanly, which matters more than how it looks on a chart.
We hold a live distribution agreement with the fund house, so every order is placed and settled on the record. No agreement, no listing.
The scheme is executable through our transaction partner, so a one-tap SIP works the first time and every month after.
Checked at the moment you place an order, not once a quarter. A fund that has closed or capped subscriptions does not appear as buyable.
Everything on the shelf can be sold any working day. No tax-saver lock-ins, no fixed-maturity traps. The exit is always open, which is the only honest way to ask you to stay.
Inside the gates, every candidate is scored on one fixed method. It is deliberately boring. A model that changes with the mood of the market is not a model, it is a mood. These are the six things it weighs, and why each one is there.
Commission. The trail a fund house pays us is not an input to selection, ranking or placement, and our Commission Disclosure says so in writing. A fund that pays more does not score higher. A fund that pays less does not score lower. If you ever find a case where it looks otherwise, we want to hear about it, and we will publish the answer.
The score proposes. A person decides, and every override is written down with its reason. The usual grounds are two: reducing concentration in one fund house, and preferring a rule to a hot sector, because a rule is safer than a story. Every override can be reversed, and each one is described in plain words on the fund's own page. A shelf where the numbers are never questioned is a shelf nobody is watching.
A fund on its own is a bet. A portfolio is a plan. The shelf exists so that six portfolios, one for each kind of investor we met in the research, can be built from it across four sleeves: shares for growth, mixed funds for balance, debt for safety, metals as a shield. Six questions tell us which portfolio fits you. The shelf tells us what goes in it. The method above tells you why.
Every fund carries the job it does in your portfolio, in one sentence. When the market falls you will not be guessing.
You choose one portfolio, not a basket of individual bets. The research is clear: people hold what they understand.
Regular plan, trail commission, expense ratio: stated on every page in rupees, not only in percentages. What we earn is never a surprise.
No lock-in anywhere on the shelf. We would rather earn your patience than enforce it.
Crowwd Network India Private Limited is an AMFI-registered Mutual Fund Distributor, ARN-364802. We are not a SEBI-registered investment adviser or research analyst, and this page is not advice. It is a description of how our shelf is built. Every fund on it is a Regular plan, on which the fund house pays us a trail commission, disclosed in full. Mutual fund investments are subject to market risks; read all scheme related documents carefully.
Read, invest, and discuss. Everything, built around your Hive.
Six questions place you in your Hive. Everything shapes to it.
Your Hive and SEBI-registered analysts, in threads that stay civil.
Pick a fund, set an amount, done. The paperwork runs underneath.
Every screen in Crowwd is built to show you what is true about your money, in plain words. What you do with it stays yours.
One dashboard. Every rupee of exposure visible.
One dashboard. Every rupee of exposure visible.
Your funds and their benchmarks, moving side by side, updated daily.
Overlaps and hidden single-company exposure, surfaced.
A one-to-one call. No pitch, no fee.
Honest notes when markets fall, and a person to call.
Crowwd was built to help you start, and to help you go further. Some of us are finally saving a little every month. Some are growing what we have, or rebuilding it better. Whichever one you are, we do the homework. You reap the benefit. One app. Built for you.
A cafe in London. Three friends agree on one thing: conversations about money are broken. Crowwd is incorporated in Brussels and goes live as a place to talk about investing, openly and honestly.
Crowwd launches in India. The people we built it for turn out to be the people who need it most, and the app starts to grow the way we hoped.
We commit to India completely. Headquarters move from Brussels to New Delhi, and Crowwd becomes an Indian company built for Indian investors.
Crowwd crosses one lakh downloads. A hundred thousand people who wanted a straighter conversation about their money, and found one.
Backed by Three Words Capital. Crowwd becomes an AMFI-registered mutual fund distributor, ARN-364802, and investing arrives inside the app: six questions, your Hive, a portfolio with a reason behind every fund.
The same three friends, a much bigger table. Everything we build from here starts with one question: who are you, and what does your money need to do?
I grew up watching people I respect work hard for their money and still feel unsure about it, and it was never about intelligence. Nothing about investing was built for them: the forms, the jargon, the quiet fear of getting it wrong. I watched my parents live with that, then my friends, then for a while myself. Crowwd is my answer. An app that starts by understanding who you are and then shapes everything around it. We read the heavy documents so you do not have to, we explain things in plain words, we tell you what a fund costs before you buy it and why you own it, so that on the first bad day the plan still makes sense. Trust is the only real currency in finance. We are not the cheapest and we are not the loudest, and we are at peace with that. I hold myself to that standard every day, and so does everyone who builds Crowwd with me. If you are reading this, you are early. Welcome to Crowwd.
B 93 (2nd Floor), Vasant Kunj Enclave,
Nangal Devat, New Delhi 110070
Monday to Friday, 10 am to 6 pm
Open in Google Maps →
Crowwd partners with independent ARN and EUIN holders across India. You bring the relationships. We bring the technology rail, the plain-words fund shelf, and operations that run themselves, so your time goes to clients, not paperwork.
Every fund carries a plain-words page: what it does, what it costs, and what its worst years looked like. Your clients read it, understand it, and stay invested through the dips.
KYC, transactions, SIP management and reporting run on our rail end to end. No branch visits, no forms in triplicate, no chasing RTAs. You see everything in one clean view.
Clear commission structures, paid on time, visible in your dashboard. The terms are written down before you start, and they do not move quietly afterwards.
Same salary. Different investors. One sleeps through a dip. One checks the app at 2 a.m. Six questions show you which one you are, and which of the six Hives you belong to.
Give us a moment
