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Most of us were never taught money.
Not at school, not at home, not at work.
So investing became a closed room,
guarded by jargon and gatekeepers.
We exist to open that room.
Beyond noise. Beyond one size fits all.
Beyond Traditional Investing.
Everyone starts somewhere.
Where are you today?
Scan to download app

Beyond Traditional
Investing

The world, in rupees

Access to International Investments.

India is a small slice of global markets. Through Indian funds that invest overseas, you can hold the largest companies in the United States, Taiwan and beyond, without opening a single foreign account. Bought in rupees, held in your name, all inside one app.

Who stands behind Crowwd

Measure the Possibilities.

Enter an amount. See what time does to it.
₹25,000
12.5% a year
The ScoutBalanced feet, wings that wander to new fields.
Each Hive is a kind of investor, each with its own assumed pace. Not sure which is you? Take the quiz.
10 years
crowwd
Total amount
You invest
Total gain
ValueInvested
An assumption you control, not a promise. Mutual fund investments are subject to market risks.

Find your
HIVE

Your Hive is the kind of investor you are.
It shapes what you see, what you learn, and what fits. The Keeper guards. The Queen rules the whole sky. Four more sit in between.

Six questions. Two minutes. Understood for good.

Take the quiz

Lesser known funds,
found for you

Beyond the ten names everyone owns sit quiet, well-run funds that rarely get airtime. We read the documents, plot every number against its benchmark, and put them on one shelf, in plain words.

Mutual Funds

How we do things differently.

At no cost. At all.
Inside the app

Every rupee,
explained.

Tap a feature to see where it lives.

Backed by people who build.

Operators and institutions, not just cheques
30+investors stand
behind Crowwd

Your money deserves better
than one-size-fits-all.

Download the app

Come see us, in person.

New Delhi

B 93 (2nd Floor), Vasant Kunj Enclave,
Nangal Devat, New Delhi 110070

Monday to Friday, 10 am to 6 pm

Open in Google Maps →
Map of India
New Delhi

Prefer to talk it through?

Fifteen minutes with a Crowwd specialist. Your questions, no pitch, no fee.

The Directory.

The Crowwd shelf. Every fund in every Hive, and a plain-words page for each.

Twenty-nine funds, not two thousand. Every one of them passed four gates and a scoring model before it earned a slot, and commission was never one of the inputs. Fewer funds, chosen carefully, is a decision we made on purpose. See exactly how we choose →

Data from the Crowwd Hive Master v5.0 as on 24 August 2026, compiled by the investments desk from fund house disclosures. Returns are annualised, past, and not a forecast. A dash means the fund is younger than the window or the figure is under verification. Expense ratio shown is for the Regular plan, the plan Crowwd distributes; where it reads as a dash the Regular figure is being verified. Every fund listed is open for fresh purchase and carries no lock-in. Mutual fund investments are subject to market risks; read all scheme related documents carefully.
How we choose

Twenty-nine funds. Here is every reason.

Most platforms show you two thousand funds and call it choice. We show you the ones that survived a process you can read in full, and we tell you where a person overruled the numbers. If you cannot see how a shelf was built, you cannot trust it. So here it is.

Why fewer

Choice does not help most investors. It stalls them. With too many options, people either pick the fund that was advertised loudest, copy whatever a friend holds, or freeze and never start. And when the first fall comes, an investor who never knew why they own a fund treats the dip as a mistake and stops the SIP. Industry-wide, the SIP stoppage ratio has run above 75 percent through 2026. Our whole product exists to fix that, and the shelf is the first line of it: a small number of funds, each with a stated job, so you always know why you own what you own.

The four gates

Before a fund is even scored, it has to clear four gates. Fail any one and it is out, whatever its returns.

1

The house is empanelled

Crowwd holds a live distribution agreement with the fund house. No agreement, no listing.

2

It runs on our rail

The scheme is executable through our transaction partner, Fintech Primitives, so a one-tap SIP actually works.

3

It is open to fresh money

Checked at the moment you place an order, not once a quarter. Closed and capped funds do not appear.

4

Zero lock-in

Every fund on the shelf can be sold any working day. No tax-saver lock-ins, no fixed-maturity traps.

The scoring model

Inside the gates, every candidate is scored on the same fixed method. We call it the Sting model. It is deliberately boring, and that is the point.

Consistency, weighted to ten yearsThe long record counts most. A fund with a short history is haircut for it and cannot anchor a Hive; it can only be a satellite.
Return per unit of risk, cappedA high Sharpe ratio earns credit, but only up to a ceiling, so one hot window cannot buy a slot.
Cost, penalised twice for passive and debtWhere funds do nearly the same job, the expensive one loses. For index and debt funds, cost is the job, so it counts double.
Volatility fit, per slotA fund is scored against the job it would do in a Hive. The calmest fund is not the best; the right-calm fund is.
Size, cappedLarge is dependable up to a point. Beyond it, size starts to hurt nimbleness, so the credit stops growing.
One house, one quarterNo single fund house may exceed a quarter of any Hive. Concentration in a house is a risk of its own.

What never enters the model

Commission. The trail rate a fund house pays us is not an input to selection, ranking, or placement, and our Commission Disclosure says so in writing. A fund that pays more does not score higher. A fund that pays less does not score lower. If you ever find a case where it looks otherwise, we want to hear about it.

Where a person overrules the score

The score proposes. A person decides, and every override is written down. In the current shelf there are two: a three-decade contrarian franchise was preferred over a higher-scoring focused fund to reduce concentration in one fund house, and a rules-based momentum index replaced a single-sector bet because a rule is safer than a hot sector. Both are recorded, both can be reversed, and both are described in plain words on the fund pages themselves.

The behaviour we are designing for

Know why you own it.

Every fund carries the job it does in your Hive, in one sentence. When the market falls you will not be guessing.

Fewer decisions, better held.

A Hive is a whole portfolio. You choose one, not twenty-nine. The research shows people hold what they understand.

Nothing hidden in the cost.

Regular plan, trail commission, expense ratio: stated on every page. What we earn is never a surprise.

Sell any working day.

No lock-in anywhere on the shelf. The exit is always open, which is the only honest way to ask you to stay.

What this is not

Crowwd is an AMFI-registered Mutual Fund Distributor, ARN-364802. We are not a SEBI-registered investment adviser or research analyst, and this page is not advice. It is a description of how our shelf is built and why it is short. Every fund on it is a Regular plan, on which the fund house pays us a trail commission, disclosed in full. Mutual fund investments are subject to market risks; read all scheme related documents carefully.

The Crowwd app

Everything your money needs,
in one place.

Read, invest, and discuss. Everything, built around your Hive.

1App
0Stocks
0Funds
Discover

Investor DNA

Six questions place you in your Hive. Everything shapes to it.

Discuss

Money talk, done properly

Your Hive and SEBI-registered analysts, in threads that stay civil.

Invest

An SIP in minutes

Pick a fund, set an amount, done. The paperwork runs underneath.

Inside the app

Eight things the app does.
None of them decide for you.

Every screen in Crowwd is built to show you what is true about your money, in plain words. What you do with it stays yours.

How Crowwd can help you.

One dashboard. Every rupee of exposure visible.

$
01

Analyse your current portfolio

One dashboard. Every rupee of exposure visible.

02

Evaluate it against the market

Your funds and their benchmarks, moving side by side, updated daily.

03

Check risk and diversification

Overlaps and hidden single-company exposure, surfaced.

04

Every question answered, free

A one-to-one call. No pitch, no fee.

05

Stay held through the dips

Honest notes when markets fall, and a person to call.

See it on your phone.

Download App Now
Free on iOS and Android

HEXAGON

Have investments of ₹25 lakhs or more?
An invitation-only circle for select investors
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Membership is reviewed personally.
Not every request is accepted.
Request an invitation
crowwd

Say hello.

A real person reads every message.
We are at our desks 10 am to 10 pm IST, every day.
Thank you. Your message is with us, and a real person will write back within a working day.
Prefer email? Write to hello@crowwd.io

Or book a fifteen minute call with a Crowwd specialist.

Or come see us, in person.

New Delhi

B 93 (2nd Floor), Vasant Kunj Enclave,
Nangal Devat, New Delhi 110070

Monday to Friday, 10 am to 6 pm

Open in Google Maps →
Map of India
New Delhi
For mutual fund distributors

Grow your practice.
Keep your clients.

Crowwd partners with independent ARN and EUIN holders across India. You bring the relationships. We bring the technology rail, the plain-words fund shelf, and operations that run themselves, so your time goes to clients, not paperwork.

Why distributors partner with Crowwd

01

A shelf clients understand

Every fund carries a plain-words page: what it does, what it costs, and what its worst years looked like. Your clients read it, understand it, and stay invested through the dips.

02

Operations off your desk

KYC, transactions, SIP management and reporting run on our rail end to end. No branch visits, no forms in triplicate, no chasing RTAs. You see everything in one clean view.

03

Transparent economics

Clear commission structures, paid on time, visible in your dashboard. The terms are written down before you start, and they do not move quietly afterwards.

Apply to become a Crowwd Partner

A real person reviews every application. Replies within three working days.
Thank you. Your application is with us, and a member of the partnerships team will write back within three working days.
Investor DNA

Before you pick a fund,
meet yourself.

Same salary. Different investors. One sleeps through a dip. One checks the app at 2 a.m. Six questions show you which one you are, and which of the six Hives you belong to.

6 questions2 minutes6 Hives

Reading your answers

Give us a moment