KYC means Know Your Customer. Before you can invest in any mutual fund in India, your identity, address and PAN must be verified once and recorded with a central KYC registry. After that, every fund house and platform can see you are verified.
It takes a PAN, an Aadhaar-linked mobile number, and a few minutes. Most of it is paperless now: Aadhaar OTP, a selfie, and a PAN check. If your KYC was done years ago with older documents, it may need to be validated again against Aadhaar before new investments go through.
KYC is not a Crowwd requirement; it is a SEBI requirement that every platform must enforce. Crowwd runs it inside the app, and if anything sticks, a human on WhatsApp sorts it the same day.
KYC is done once, for every fund in India. Do it properly the first time.